Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like Bitcoin, Ethereum, and Litecoin. Before coming to us, Coinbase met a number of different companies but they were not satisfied by any of them. Even Coinbase had their own in-house team of designers and engineers but they wanted to hire an outsourced company that can complete the project in a professional way. So, when they came across us, we took them in our confidence and built trust in them for completing their project in a professional manner.

The Challenge

Coinbase came to us with a vision of making digital currency more innovative and efficient in the world by creating an open financial system. Coinbase wanted us to create a visually simple interface that can provide a lot of useful information without overwhelming the investor. The challenges were:

▪ To design a platform that attracts investors because of the ease of use, build trust through a more secure transaction process, and ability to save a ton of time tracking investments.

▪ To enhance the design of the Coinbase dashboard so that crypto investors can consolidate and manage their full portfolio easily.

▪ To create an intuitive interface with real-time order books, charting tools, trade history, and a simple order process for trading.

▪ To create a platform that facilitates the easy use of digital currency for Consumers and Merchants.

Information Architecture and User Scenario

It was very vital for us to think about the content architecture in order to display huge information to the users in an elegant way, so, we streamlined the workflow and created an informed strategy. Through different meetings with our client, we defined the product goals and created user scenarios.

Ideation and Wireframing

After the creation of user scenario, we identified the primary flow and elaborated the concept in the design tool. With all the information gathered, we started generating low fidelity wireframes. These wireframes helped show the client a visual guide for the complex structure of the application. Then, for testing, we convert our wireframes into clickable prototypes. To discuss user scenarios and brainstorm solutions, our team had daily internal stand-ups. After finding the solutions, we present them to our client and get the feedback from them.

Design, Test and Repeat

After accomplishing the user interface (UI) design, it was tested by using a hands-on approach to determine its functionality. For user testing, we put together a fully functional prototype and asked the user for their feedback. We iterated the design until it reached the user’s satisfaction level. We focused to simplify the development of complex features into intuitive UI that evolved a set of design patterns and style guidelines.

A new Coinbase accounts experience

Faster management and simplified deposits

Buy and sell instantly with your bank account or credit card

Result

The result was the creation of best crypto experience not only for expert users but also for a general public that includes plenty of resources for learning, a user-friendly UI and a step by step guide for beginners. Not only we designed a simple and attractive Coinbase dashboard that lets user to preview the coins valuation chart, portfolio of the coins user currently hold, and a transaction activity tracker but also their different products including an intuitive interface of GDAX with real-time order books, charting tools, trade history, and a simple order process for trading. We were able to successfully create the web app and mobile app that provided the best user experience.